Shopify website design: eCommerce future?

Is Shopify Website Design becoming eCommerce future? Many small retailers to large compnies are adpating the Canada based company Shopify for their ecommerce platform. iMediaDesigns a Web developmemnt company which has lead many brands ecommerce development recommends shopify to small ecommerce retailers.

According to wikipedia

The company reports that it has 200,000 merchants using its platform, with total gross merchandise volume exceeding $10 billion