After Twitters announcement to selectively block tweets on a country-by-country basis, now its Google’s turn to use this trick to avoid global content censorship. Google unveils its plan to block BlogSpot blogs on country bases. Google will now be able to block access in individual countries following a legal removal request. This way Google can meet local laws without blocking content at a global level.
These changes are applied in Australia, New Zealand and India, but Google plans to roll it out globally. Under this new system, blog visitors will be redirected to a website address using a country-specific top level domain. Suppose you visits xyz.blogspot.com blog, then the automated system will redirects you to xyz.blogspot.com.in (for Indian visitors). Readers will be redirected to sites with their own country’s domain name when they try to visit blogs recognized as foreign, as determined by their IP addresses.
In recent days Indian government forces Google, Twitter, Facebook and some other web portals to filter their content as per government guidelines. this country specific content censorship strikes a good balance between free speech, legality and practical issues for end users.
But Google give you freedom to browse the web as it is without censoring. Visitors can see blogs as it is available to global users. They just need to add “/ncr” (No Country Redirect) after web address of blog. Google will then show international version of that blog. Adding /ncr places a short term cookie in your browser that temporarily prevent geographical redirection.