Google periodically updates its search algorithm to deliver best search result for the search term. With the evolution of social media peoples also like to search within their social circle. To give more results from social web Google introduced ‘Search, plus your World’ update. This change will show your personal content or things shared with you by people you care about. This feature uses Google+ circle to find more social results.
The main feature introduction in this algorithm change are:
- Personal Result: Enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page. To use this feature you must logged in to your Google account.
Personal result shows Google+ posts and Photos from Google+ and Picasa from your and your friends profile. This update will help you in a way that “let say you’re looking for a vacation destination. You can of course search the web, but what if you want to learn from the experiences your friends have had on their vacations?” Just as in real life, your friends’ experiences are often so much more meaningful to you than impersonal content on the web.
- Profiles in Search: Enables you to immediately find people you’re close to or might be interested in following. This feature works for both in autocomplete and search results.
Every day, there are hundreds of millions of searches for people. Sometimes, it’s hard to find the person you’re looking for. Once you do find him or her, there’s no quick way for you to actually interact. Now you’ll have meaningful ways to connect with people instantly, right from the search results. Now, typing just the first few letters of your friend’s name brings up a personalized profile prediction in autocomplete. Selecting a predicted profile takes you to a results page for your friend, which includes information from their Google+ profile and relevant web results that may be related to them.
- People and Pages: Help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
If you search for a topic like [Gadgets] or [movies], you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page. You can connect with them on Google+, strike up meaningful conversations and discover entire communities in a way that simply wasn’t possible before.
The goal behind getting social is making a search engine that understands not only content, but also people and relationships.