In-Flight Wi-Fi For Business Travelers

This infographic, an extension of an earlier study that found that 80% of mobile travelers who connected to Gogo Internet did so via an iOS device in July, takes a colorful look at travelers’ mobile and social preferences. The data represents a combination of internal network analysis and customer surveys.

With the rise of in-flight Wi-Fi Google has announced a deal with three major US airlines to provide free inflight wifi over the holiday season.

The search giant said November 7 that passengers flying with AirTran, Delta and Virgin America would be able to use the inflight wifi provided by Gogo Internet free of charge, from November 20 through January 2.

How are we using this modern convenience? Researchers at Gogo — the in-flight Wi-Fi provider for American, Delta, United, Virgin and other airlines — sought to find out. Gogo analyzed its network data.

Especially of note: 67% of in-air Wi-Fi users are mixing business with pleasure — just 6% of travelers are taking an all-work-and-no-play approach to flying. Specifically, Facebook’s social network ruled the air from January to June of 2011, accounting for 61% of social network traffic. Twitter, by comparison, logged 22% of all social networking activity during the same period, LinkedIn attracted 10% of social traffic and Foursquare eked out 6%.

Inflight internet access has become widespread in the United States and connection fees can be as low as $11.00 (€7.90) for a 24 hour pass using the Gogo system.

In a sign that predictions of an international boom in connectivity are set to prove correct, Canadian wifi provider SkySurf last week announced a deal with Gogo that will allow passengers to use inflight wifi in both countries, switching seamlessly between the two networks as they cross the border.

SkySurf is set to launch its inflight connectivity services with Canadian airlines in 2011.

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