Google+ introduced brand pages that provide business owners an opportunity to interact with users. Business owners, brands, non-profits organizations and even individuals can create their Google+ pages and share content with world.
If you have a Google+ page then its your responsibility to verify its ownership. Verification confirms that the +page actually belongs to you. Once your +page is verified, it’ll appear with a checkmark designed to help users find what they’re looking for. Verified pages may appear on the right-side of relevant Google.com search results. This is a new feature(currently in beta) in Google search pages that shows relevant and exact information regarding a search query.
This way your +page visibility will increase and hence your brand value. Here’s a step by step process to verify a Google+ page.
How o Verify Google+ Page:
- First you have to link Google+ page to the related website and mention that URL in ‘About’ tab of +page.
- After linking Google+ page and website, submit a verification request form.
- If you regularly engage with your followers on Google+ pages then the chances of accepting your request will be increased.
Social sharing becomes the essential thing for the growth of a business, website or blog. You should increase your brand/website presence on social media sites like Facebook, Twitter, Google+, Digg, StumbleUpon etc.