InStyle has teamed with mobile shopping startup Shopkick to release the InStyle “Shop By Color” Pop-Up Store. The goal is to extend the fashion publication’s content to mobile audiences and shoppers using Shopkick’s apps for iPhone and Android.
Shopkick users can browse the InStyle “Shop By Color” store to discover styles featured in the magazine, get style tips and receive product recommendations.
“This innovative partnership extends the InStyle brand to new audiences and new platforms, and makes the latest trends from the magazine immediately available to active shoppers,” an InStyle representative tellsMashable.
InStyle, a more social media and mobile-attuned brand of late, is Shopkick’s first media partner.
One-year-old Shopkick — which now has more than 2 million users — is celebrating its birthday with a newly minted pilot program, set to launch in the fall, at 100 Toys ‘R’ Us and Babies ‘R’ Us stores in Chicago, Los Angeles, New York and San Francisco.