This will transpire over a month-long period. Four different acts have been picked up to perform. How well people looking to see a concert will transform into technology hype is hard to gauge, but Microsoft can certainly afford the experiment.
To promote the Windows Phone mobile line, and its recent update, the Mango release, Microsoft is taking its smartphone platform around the United States, throwing parties in its name, dishing out the booze, and hiring local talent to put on a show.
Microsoft has warned that tickets are quite limited for the event, and is encouraging people to sign up in a hurry. TNW Microsoft will likely visit the Chicago event, and will report on its doings once the hangover wears off.
Right, to the dates, in case you are into such things:
- November 11 & 12 Featuring: The Drums
- November 30 & December 1 Featuring: MuteMath
New York City
- November 7 & 8 Featuring: Matt and Kim
- November 16 & 17 Featuring: Young The Giant
- December 6 & 7
Microsoft does know how to throw a party. At least the drinks are more than functional.
How does this sort of thing boost a smartphone line? I can appreciate the need for ‘buzz,’ but is this the way to go about getting it? Perhaps if there was a music service tie-in, but as it stands.