Google launched its new news reader app, like Flipboard for iPad, iPhone and Android devices. Users can add their favorite publishers to their library and Currents will immediately begin downloading the most recent articles from these sources, and you’ll also be prompted to add additional publications to your Library.

According to official Google Mobile Blog post “We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as sharing photos on Google+, watching YouTube videos and discovering books, movies and music from Android Market. Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger.”

To get started, simply download the app on your iOS and Android device and choose the publications you want to subscribe to for free. Currently there are more then 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more.  You can also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions you’re already following. Trending Topic tab offer you fastest update about your selected niche.

Google Currents website pages can only be seen from Google Chrome browser, so download and install Chrome for your computer if you haven’t installed yet. This is another example for Google’s monopoly to force users to use its products for using some Google services.

Google has also launched a self-service platform for publishers to design, brand and customize their content for Currents service as they like. Publishers can also associate their accounts with Google Analytics to see detailed analytical reports.

Google Currents Introductory Video:


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