Web is full of websites and blogs, over 200 million websites exists. It became hard to get trusted information from a website as millions of websites contains fake information and full of spams. A user can trust websites/blogs that are frequently visited by many other peoples and has a significant web presence. But how can we know about the authority and reliability of a website?
Alexa, a web analytics and ranking website has a tool that ranks website/blogs by their worldwide page views, audience, demographic, search analysis. It also has contact information (if claimed by owner) of website owner. Alexa provides an add-on for Mozilla Firefox and named it ‘Alexa Sparky’. It also has a free Chrome extension named as ‘Alexa Traffic Rank’. It shows global rank of the website, country-specific rank, search analytics, Wayback machine, related link and average time spend on site.
The Alexa extension accompanies you as you surf, providing you with Alexa data about the sites you visit without interrupting your browsing. If you want know more about the website click on the site name on the Alexa tool, that will take you to the site page on Alexa website. Here you can view, How does this site’s traffic compare to other sites on the Web? you can also see how well reviewed the site is. You can also add your experience about the site in review section.
Alexa provides more in-depth analytics about the site. You can know how the site is being found through search using Alexa’s search analytics, or see what it looked like in the past using the Wayback Machine. Extension also shows websites average load time, you can also compare a matrix with three other websites.
Alexa data mostly rely on cookies, Alexa tool and extension uses. The more people uses its tools and extension, the more exact will be its matrices.